VODAFONE Billpay - Best GOT Better.

THE Brief

Vodafone wanted to advertise their new bill pay offering while promoting the strength of their network.

The Idea

Vodafone had just been voted ‘Ireland’s best network’. So with their new bill pay offer, the best was just getting better. We used that as the jumping off point to tell the story of two friends (Sean and Conor) with Sean telling how he got his hands on a ticket to the sold out match but wait it gets better. This campaign was Vodafone’s most successful bill pay campaign in 6 years.