radio

TEsco mobile - Helga 

THE CHALLENGE

Bring the Tesco Mobile brand platform to life. 

THE IDEA 

We’ve all been there, bumping in to someone we’d rather avoid.

You’re put in an awkward position, and the correct course of action is suddenly obscured by your mind going in to overdrive and generating excuses and getaways, each more terrible than the last.  It just goes to show you that while life can be complicated, your phone network shouldn’t be.

the irish times- don't call gerry

THE CHALLENGE

Increase awareness of The Irish Times' Six Nations coverage. 

THE IDEA 

Gerry Thornley is the voice of Irish Rugby. For a certain type of rugby fan, they read Gerry before the match and then pass off his opinion as their own.  His views on the games are so sought after that people are pestering him night and day.

Don't call Gerry. Read him in The Irish Times. 

METEOR- KEEP IT CASUAL 

THE challenge

Attract 02 customers who were concerned about joining Three because of the corporate merger. 

THE IDEA

Mobile Network contracts are a lot like relationships. Once you get out of one you don't want to rush back in. It's better to play the field and see what's out there. 

So, keep it casual with Meteor.