Neilson Financial Services Showreel

The work

This reel represents the creative output of a multi-regional brand portfolio spanning 10 insurance brands across the UK, Canada, Australia, and New Zealand.

As Creative Director at Neilson Financial Services, I oversee everything from brand identity and strategy through to production, overseeing TV commercials, internal shoots, and social content across four distinct markets simultaneously. Each brand has its own voice, audience, and commercial objectives, and every piece of work has to earn its place against both creative and business metrics.

The work shown here was produced using a blend of traditional production and AI-powered creative tools — an approach I champion across the team to raise output quality, accelerate timelines, and reduce production costs without sacrificing craft.

What you're seeing is what it looks like when creative direction operates at scale across brands, borders, and budgets without losing the detail.