Heineken - OPen your dublin 

The Problem

A routine can become a rut very easily. Heineken wanted to get people away from their usual spots and open their eyes to all the wonders Dublin has to offer.

The Idea

Open Your Dublin. Send a tweet and get a printed recommendation on something cool to do in Dublin.

Results

As part of an intergrated campaign and with just one bus stop we generated 1.3 million impressions. We delivered an engagement rate above the industry average and a significant uplift in new followers for the brand. 

Awards

OBIE Awards (International OOH) 2015, Silver.
ICAD Awards 2015, Commendation.