Tesco Mobile – Stress Free

THE PROBLEM

Tesco Mobile wanted to raise awareness of the fact, that out of all the networks, they officially had the best customer experience. This claim was based on the CXi report, a customer experience survey conducted by Amárach Research on behalf of KPMG. A representative cross section of Irish consumers were asked about 170 brands across ten sectors. Over 42,000 customer experiences were evaluated and the brands were then ranked. Tesco Mobile ranked 1st in the telecoms sector for customer experience.

THE IDEA

Tesco Mobile have the best customer experience on the market. This reduces the stress of their customers considerably. In this campaign we wanted to reduce the stress of our rival’s customers. Using the relaxing sounds of kittens meowing and the peaceful tones of whales singing we created radio ads of stress free relaxation.

We also had a pop up experience where people could use VR headsets to have relaxing experiences soaring through the sky or swimming underwater. Trained masseuses were on hand to provide complimentary massages. Consumers were able to switch networks if they wanted to, while they had their massages.

Because in order to stay stress free, you should switch to Tesco Mobile.