Brennans Bread

Brennans Bread

Since 2018, I’ve acted as Creative Lead on the Brennans Bread account, delivering multiple creative campaigns and overall creative strategy for the brand. Here’s a selection of some of my favourite work.

TVC

Above you’ll see TVC from two different campaigns, the first focuses on “Brennans moments” those special moments in Irish life that the brand always delivers. In these two, you see that first slice of home when you come back from travelling and the lovely ritual that is being served a plate of fresh toast after labour in the maternity ward. After shooting this ad, I’ve experienced it first-hand myself and it’s the best toast you’ll ever have!

The second campaign, focuses on the taste and variety offered by one pack of Brennans bread. Asking consumers ‘what will it be today?’

OOH + display

Brennans Bread is an iconic Irish brand, and when I first started working on the brand I realised that the 48 sheet OOH format was the perfect fit for the famous pack. This allowed us to use the iconic packaging as our canvas, commenting on usage occasions, recipes and seasonal activities. Most recently, we looked to inspire consumers with recipes suggestions.

Airport Takeover

Consumer research showed that Brennans was one of the top brands most missed by the Irish abroad. So, we decided to tap into that insight and welcome Irish people home for Christmas at the airport.