An Post - send love this christmas

The BrIEF

Christmas can be a difficult time for many people and most of us can relate to not being able to spend it with our loved ones, be it at home in Ireland or elsewhere around the world. An Post asked us to reinforces the brands determination to demonstrate that nowhere is out of reach for them or their customers, and to deliver feelings of connectivity as well as love and support, no matter where your loved ones are.

The Idea

Rather than running typical Christmas ads, we wanted to do something different. We wanted to dedicate the campaign to the Irish people, at home and abroad, who can’t be with their loved ones this festive season. We moved away from traditional casting methods, and reached out to real Irish people, giving them the opportunity to tell their stories and send a special Christmas message to their nearest and dearest, by surprising them on TV. We featured the real life stories of expat Alison Griffin who currently lives in Vietnam, Leading Seaman Katie O’Leary of the Irish Naval Service who is stationed in Cork and the recently wedded Conor Biddle and Sean Smyth heading away for a Christmas honeymoon.

The campaign ran across TV, VOD, radio, digital, and An Post’s social channels using the hashtag #SendLove.

The IMPACT

An Post enjoyed their best Christmas in 10 years with 13 million Christmas stamps being sold.