An post - MAKE A MEMORY

The BRIEF

For Christmas 2020, more than any other in living memory, Irish people wanted to recognize, appreciate and fundamentally needed the feeling of being close to their loved ones. An Post wanted to remind consumers of the meaningful connections that matter most and nothing says ”you matter” like a Christmas card.

THE IDEA

Everyone has that box of old Christmas cards, up in the attic. They hold memories that represent a time and a place and can instantly transport you back. There’s so much magic in sending a Christmas card. It’s the perfect way to tell a loved one you’re thinking of them.

‘Make a Memory,’ the campaign tells the story of how Christmas traditions can unite generations. In it we are reminded that something as simple as sending love with a Christmas card can evoke memories, bring a smile, and show someone that you are thinking of them. The Christmas card serves as the special link connecting a grandfather, his son and his granddaughter, acting as the catalyst to triggering a happy memory and bringing a family together.

The Campaign

Launching with a 60 second social film, the 360 campaign featured TVC cutdowns, OOH, radio, social, display and influencer executions.