An Post - address point

The Brief

An Post, Ireland’s national postal service exists to improve the quality of life for people in Ireland. For the launch of their new brand platform, “For Your World” they asked us to bring their purpose and platform to life.  To do this responsibly, we took a wide eye view of the challenges Irish people face and identified where we credibly make an impact; the homeless crisis.

The idea

The cruel irony of homelessness is that to get help you need an address, so we set out to find a way to provide homeless people with an address they could use to improve their access to essential services. To do this, we worked closely with An Post and Ireland’s homeless services to develop Address Point, a free nationwide service that provides a fixed address to those without a fixed home.

 This simple and creative innovation leverages the power of the Irish postal service’s physical infrastructure and create a new solution to a very old problem. Using Address Point, they can receive regular post and access essential services by creating a fixed proxy address at post offices, allowing them to collect their post at a time and place convenient to them.

THE IMPACT

To date, 40% of Ireland’s homeless community have responded and signed up to Address Point via the website. This simple, automated service is the first of its kind in the world and An Post are now in discussion with other international postal operators to bring Address Point world-wide. The response from the homeless community have indicated that this will be an essential and vital lifeline for improving their quality of life by giving people a reliable means to communicate with essential services.

AWARDS

2019 Cannes Lions - Bronze

2019 Clio Awards- Bronze

Credits

Creative Partner: Karl Waters

Creative Director: Keith Lawler

Senior Creative: Donal O’Higgins

Creative Technologist: Ed Leamy

Chief Executive Officer: Abi Moran

Managing Director: Enda Kelly

Senior Strategic Planner: Tamara Conyngham

Senior Strategic Planner: Eimear Fitzmaurice

Senior Account Manager: Simon Killeen

Producer: Eric Brindley